International/Local Cross barriers Chanda Mbao has a sneaker deal in progression and has announced a giant features over the last months with the latest one with South African hip hop head Da-Les.
The rapper has signed a sneaker deal which he posted on his twitter account. We are yet to hear from Chanda Mbao, on which shoe line he will successfully cope off.
In high hoping to the shoe lines addition of music to its marketing mix will give it an edge with the young, urban audience.